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Milken Scholar 2002
Scholar Profile

Monica Trujillo-Jamison

Media

Biography

Monica is a Senior Vice President at Screen Engine/ASI, and is heading its Multicultural Group. Sceen Engine/ASI is a research and analytics firm catering to television and film clients. Having grown up in Los Angeles watching novelas with her parents, Monica developed a love for compelling storytelling at a very early age, and an appreciation for content that is relevant and relatable. She joined the entertainment industry in 2011 when she started her first research job at Azteca America Network. There, she discovered her passion for market research and merged her love of television, rigorous analytics, and desire to advocate for diverse audiences. Monica went on to work for the National Research Group and Nielsen. She has extensive multicultural expertise, especially as it relates to optimizing and positioning content, and has worked with successful content creators, including Univision, Telemundo, BET, CBS, Netflix, Amazon, Disney, and others. Now at Screen Engine/ASI, Monica consults with and provides market research solutions to entertainment companies and producers to create compelling and relevant content for diverse audiences. Monica holds a Bachelor's degree in Sociology from the University of Pennsylvania and a Master's degree in Sociology from Princeton University. She enjoys wine tasting, yoga, cooking tasty vegan meals, and spending time with her two kids and husband.


High school:  California Academy of Math and Science

Degrees

College Year Degree
University of Pennsylvania
Philadelphia, PA
2006 B.A. Sociology
Princeton University
Princeton, NJ
2010 M.A. Sociology

News and Highlights

Monica Trujillo-Jamison (MS '02)

Positive Research: Monica Trujillo-Jamison, MS ’02 was recently promoted to Senior Vice President at Screen Engine/ASI and is heading its Multicultural Group. In this role, Monica consults with and provides market research solutions to entertainment companies and producers to create compelling and relevant content for diverse audiences.  She is looking forward to helping amplify the voices of diverse consumers and advocate for authentic representation in entertainment.  Congratulations Monica!